![]() “In this regard, we have arranged with Great American Cookies and Marble Slab Creamery to provide for the conversion of all of our system cafes to Great American Cookies stores and, in certain cases, Marble Slab Creameries,” Dalal wrote.Ī “very limited” number of cafes may not be able to convert to Great American Cookie stores due to protected territory rights, the memo added. It also recently reached out to “other major players” in its market about rebranding opportunities. ![]() “On expiration or earlier termination of the Master Product Reference Agreement, Franchisor’s right to use the Mark ‘Nestle Toll House’ will terminate, the Cafe will no longer be able to feature the Mark ‘Nestle Toll House’ and the Café will need to be rebranded under a different Mark that Franchisor designates.”ĭalal said Crest had “looked closely” at developing an alternative brand for its system. In section 1.5 of the brand’s franchise agreements it states: “On the expiration or earlier termination of the Master Product Reference Agreement, Franchisor’s right to use the Mark Nestle Toll House’ will terminate, the Cafés will no longer be able to feature the Mark ‘Nestle Toll House’ prominently on permanent store-front signage and the Cafes will need to be rebranded under a different Mark that Franchisor designates.” In response, Crest will “immediately” begin rebranding to another concept and eliminate references to the Nestle brand, the Nestle Toll House brand, and Nestle Toll House trade dress in the cafes and marketing. It’s effective immediately, Dalal said, and the licenses in the product reference agreement will terminate over the next 10 months. The litigation has now concluded, he added, and Nestle is terminating its licensing agreements with Crest Foods, Inc. “We expended a considerable amount of time, energy, and resources in addressing the litigation,” Dalal wrote. Arguably the bigger point, however, was FAT Brands’ move to rebrand stores to Great American Cookies, which would tack about 85 stores onto a 370-unit dessert chain.įAT Brands acquired Great American Cookies, along with Round Table Pizza, Marble Slab Creamery, Pretzelmaker, and Hot Dog on a Stick in summer 2021 for $442.5 million when it purchased Global Franchise Group.Īccording to an internal memo distributed to franchisees and reviewed by QSR, Nestlé Toll House Café parent company Crest Foods, Inc.’s CEO Ziad Dalal said they’ve been in litigation with Nestle for more than five years. © 2023 USPTO.On Wednesday, FAT Brands announced its latest deal, bringing Nestlé Toll House Café by Chip into the fold for an undisclosed figure. Any reliance you place on such information is therefore strictly at your own risk.Īll official trademark data, including owner information, should be verified by visiting the official USPTO website at This site is not intended to replace professional legal advice and should not be used as a substitute for consulting with a legal professional who is knowledgeable about trademark law. The use of this site is at your own risk. While we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, reliability, or suitability of the information displayed on this site. The information provided by uspto.report is based on publicly available data at the time of writing and is intended for informational purposes only. Uspto.report is an independent third-party trademark research tool that is not affiliated, endorsed, or sponsored by the United States Patent and Trademark Office (USPTO) or any other governmental organization. NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED NOA E-MAILED - SOU REQUIRED FROM APPLICANT TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVEDĪTTORNEY/ AND/OR APPOINTEDĪPPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Applicant must file a Statement of Use or Extension Request within six ![]() Status: Notice of Allowance (NOA) sent (issued) to the applicant. (Staple foods) Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee flour and preparations made from cereals, bread, pastry and confectionery, ices honey, treacle yeast, baking-powder salt, mustard vinegar, sauces (condiments) spices ice. Researchģ - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) A pending trademark application has been examined by the Office and has been published in a way that provides an opportunity for the public to oppose its registration.
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